As the world becomes increasingly focused on the internet, social media platforms have become a valuable way for even the smallest of businesses to connect with their audience and grow their brand. For dental surgeries, social media is one of the most powerful marketing tools to attract new patients and retain existing ones, all without needing to send out flyers!
But, if you are new to the area of social media as a marketing tool, you may be wondering which platform is right for you and which approach to marketing your surgery may be the most successful.
In this article, the best social media platforms to grow a dental surgery’s brand on will be explored to give you an idea of which website you think would be best for your team.
Facebook is easily the most well-known social media platform, with over 2.8 billion people using the site each month. And it goes without saying that if you have a small business and it doesn’t have a Facebook page, it is unlikely to get any bigger! It provides dental surgeries with a platform to share their services, location, contact information, and website link. Dental surgeries can also engage with their audience by responding to comments and messages, sharing educational content, and promoting special offers. Facebook Ads can also be used to target specific audiences and boost brand awareness.
And best of all, as social media for dentists goes, it is free, so minimal marketing revenue is needed.
Instagram is a visual platform that allows dental surgeries to showcase their work and engage with their audience through images and videos. It’s a great platform to showcase before and after photos of dental procedures, promote specials and offers, and share educational content. It is also a great platform for your team to have their bios and photos of your surgery, which is beneficial for nervous patients who may want a sense of familiarity before they visit your surgery. Instagram also allows for the use of hashtags to increase visibility and reach new audiences.
LinkedIn is a professionally-focused social media platform that provides dental surgeries with the opportunity to network with other professionals in the dental industry, share educational content, and build thought leadership. LinkedIn is also a great platform to recruit new employees, share job postings, and connect with potential partners.
YouTube is the second-largest search engine for videos and vlogs after Google, and provides dental surgeries with a platform to share educational content, patient testimonials, and promotional videos about what it is that they can offer. Videos can be used to showcase dental procedures, answer frequently asked questions, and provide educational content to patients. Dental surgeries can also use YouTube to reach new audiences through video searches and promote their brand through YouTube Ads.
Twitter is a micro-blogging platform that allows dental surgeries to share short messages, updates, and news. Dental surgeries can use Twitter to engage with their audience, share educational content, promote specials and offers, and connect with other professionals in the dental industry.